The mega-release RRR directed by SS Rajamouli finally hit the screens yesterday. Starring Ram Charan, Jr. NTR, Alia Bhatt and Ajay Devgn, the film was one of the most anticipated films always on point and the film starts on a high note. Although the Day 1 morning shows were a bit slow, RRR saw an increase in visitors compared to the evening and night shows.
Today, for the second day in a row, the film saw further growth of around 40%. Early trends indicate that RRR’s morning and afternoon shows have seen a nice increase in occupancy compared to day one. With positive reviews and good comments from the audience, RRR’s business, which saw one of the biggest releases on 8000 screens, is expected to increase further on Day 2, surpassing the value of Rs. 25 cr.
Opening weekend target of Rs.70 cr., 40% growth in attendance is a step in the right direction which will ultimately prove very beneficial for the film. In fact, if RRR tries to hit the target number, the film industry should see an increase in revenue very similar to the previous release The Kashmir Files Have Fun.
However, what works in favor of RRR is the fact that the film will be released in multiple languages and formats in the market. This broad release schedule, and of course the hype and promotion surrounding RRR, is sure to push the film’s business even higher.