Company adds real-time phone support, security toolkits and in-store navigation capabilities for additional safety and support for shoppers Announcement kicks off multi-month launch of new products and enhancements

SAN FRANCISCO, March 10, 2022 /PRNewswire/ — Instacart, North America’s leading online grocery platform, today announced a renewed commitment to its community of shoppers of more than 600,000, beginning a launch month New Products and Improvements for Shoppers: The company is introducing four new commitments that will set the stage for the continued improvement of the Instacart platform and foster its relationship with the shopping community. Over the next four months, Instacart will launch four suites of product features tied to improving the customer experience as part of these commitments.

The four new commitments usher in a renewed effort to provide shoppers with the flexible earnings they want, delivered with care. Instacart’s first commitment is to support shoppers while shopping and beyond, proactively providing them with the support and security that makes their shopping experience as smooth as possible and protects them on the job. Second, Instacart is committed to providing shoppers with the ingredients to earn money on their terms, providing them with information on the best way to earn money, so they can earn what they need. , when they need it. to enable and nurture a community based on the best intentions, to act with consideration and compassion for the community, and to manage situations with attention, care and concern to find the best possible outcome for all. Finally, Instacart is committed to providing recognition and rewards to the best, recognizing hard work, and rewarding the strongest shoppers with impactful incentives to help them reach their personal goals.

“Buyers on our platform are uniquely adept at balancing empathy with efficiency and communication with problem solving. They pay unparalleled attention to their customer’s efforts and we want them to feel the same. of care and commitment from us from Instacart that they give to their communities every day,” said Tom Maguire, Instacart’s Vice President of Operations and Care. “With the introduction of these commitments, our goal is for every buyer on our platform to feel listened to, respected, prioritized and cared for as a member of this important community. We look forward to continuing these commitments as buyers continue to support us. to invite the world to share love through food. Today, the company is unveiling new resources and features related to supporting shoppers in their purchases and beyond.

New features released include real-time phone support, which allows shoppers to call and speak to a Care representative directly through the Shopper app and provide one of the most requested features based on feedback and research buyers. Additionally, the company is launching a Safety Toolkit, giving shoppers instant access to important safety features, including in-app emergency calling, incident reports and safety alerts, a simple click in the application – App navigation feature, providing shoppers with an interactive map of store item locations and an even more intuitive shopping list, helping them navigate the store and find items efficiently. This feature is currently being tested in over 80 grocery stores across North America, with more additions over time. “The products we create shopper for are developed with the goal of enhancing their experience and improving our platform as a whole,” said John Adams, Instacart’s vice president, Shopper and Product Fulfillment. “The feature we’re introducing today will help keep shoppers safe on the platform and support them every step of the way through their store, from the moment they accept an order to delivery to the customer. In the coming months, we look forward to introducing additional features based on direct feedback from buyers, as we continue our goal of providing you with the best shopping experience possible.

To further extend these commitments, Instacart has launched a microsite that is available for members of the shopping community to learn more about the features and programs introduced today. Starting today and running through June, buyers will receive a notable update on new product features that have been developed with their feedback and interests in mind, building on the announcement today with important actions that improve the way shoppers interact with the Instacart platform.


Instacart is North America’s leading online grocery platform. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and daily necessities to busy individuals and families across the United States and Canada. Instacart has partnered with over 750 beloved national, regional and local retailers, including exclusive brands, will deliver from over 70,000 stores in over 5,500 North American cities. The Instacart platform is available to over 85% of US households and 90% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail operators, which support their websites, apps and white-label delivery solutions.Instacart offers an Instacart Express subscription, which includes reduced service fees and unlimited free shipping. on orders over $35. For more information, visit For anyone interested in becoming an Instacart shopper, please visit

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