Happy New Year 2022: 5 Ways to be a Fashion Influencer of Global Afluencence Masoom Minawala

From walking the red carpet at Cannes Film Festival to attending Paris Fashion Week, Masoom Minawala gives tips on how to be a fashion influencer in 2022

The first Indian influencers to walk the red carpet at the Cannes Film Festival not once but twice in a row for Loreal Paris and has participated several times in Paris fashion week for luxury brands such as Hermès, Louis Vuitton, Christian Louboutin and Dior. After an eventful year in fashion and style in 2021, digital content creator, global influencer, entrepreneur and investor Masoom Minawala talks to News 18 about what it takes to be an influencer in a competitive fashion world to recognize the real behind the real. Being a fashion curator is no easy task and it is certainly not as glamorous as you think. The responsibility of a fashion influencer isn’t limited to organizing looks and clicking images. The road to becoming a fashion influencer is bumpy, with many holes that can only be smoothed out with hard work and consistency, trust me when I say that, it takes a village, ”Masoom expresses. support and promote Indian designers on It is creators like Anamika Khanna, Rahul Mishra, Vaishali S who are close to her heart. “I love brands that find the perfect blend of our rich cultural heritage and the contours of Western silhouettes,” adds Masoom.


1.The most important point is to always believe that you’re your own inspiration; everything that you’re searching for is within you. A lot of times, people tend to rely on and fit the roles of others’ creativity, pick up on other people’s style and try to make it their own, forgetting that the industry of content curation is so diverse, and it respects individuality.

2.Find your purpose and jot down small and big goals that you wish to achieve from your fashion journey; it’s extremely essential for community building.

3.If you are just stepping into the industry, leverage the fresher’s approach that you’re honing, be receptive of the on-going trends but don’t let it confine you, give your own twists. Don’t ever shy away from tagging big or small brands.

4. Enjoy what you’re doing; always wear a smile of confidence, come trolls or haters. You need to understand that consistency in terms of posting as well as the quality of content is what makes all the difference.

5.Lastly, always analyse your data, listen to your viewers in the form of comments and likes, see what’s working for you and build on it, don’t ever be afraid of experimenting, I’ve realised that the more you step out of your comfort zone, the more you grow.

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