Fashion

Fast fashion is destroying the planet

The fashion industry is gradually adopting sustainable practices like upcycling textile throwaways, even as Indian consumers buy clothes like never before.

A number of stylists are exploring ways to recycle textile waste to reduce environmental discomfort. As the incomes of middle-class consumers rise, India’s per capita clothing expenditure will rise to Rs 6,400 by 2023 from Rs 3,900 in 2018, the Indian Chamber of Commerce has estimated.

A 2019 Mckinsey report indicates that India will become the most attractive consumer market for clothing outside of the Western world and will be worth $ 59.3 billion in 2022. Rapid fashion growth is also expected to increase textile waste in India, according to experts. What is fast fashion? There has been a shift in the fashion industry, which previously launched new collections in two seasons fall / winter and spring / summer. Since the 2000s, international fashion brands HandM and Zara have launched collections every week. , “fast fashion” has been associated with the high rate of fashion consumption. The term entered India alongside the two brands six to seven years ago, Rekha Rawat, partner and director of sustainable industries practices at cKinetics, told IndiaSpend.

Upcycling Sustainable practices are slowly catching up in the fashion industry, with some brands turning to waste recycling to make textiles that no longer produce waste. Mumbai-based Anya Designs told IndiaSpends. Also read: Sustainable fashion: the much needed textile transition Designers should also be careful and use responsible methods that do not harm the environment, designer Shruti Sancheti told Indian Express.

“Sustainable practices, such as the use of chemical-free dyes or at least azo dyes, reducing the consumption of environmentally harmful raw materials, recycling, fair wages, non-toxic working conditions, Preserving slow crafts and fashion and creating flowing, versatile seasonal looks are the need of the moment, “he said. Government Efforts In 2019, the Indian government launched a project called SU. RE, which aimed to establish a sustainable path for the fashion industry. Indian Fashion. Around 16 major retail brands in India, including Shoppers’ Stop, Lifestyle, Future Group and Aditya Birla Retail, s was committed to sourcing part of its total consumption from raw materials and processes by 2025.

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